Mixed Reality solutions for Retail
VR and AR in retail create a personalized and engaging experience that benefits both customers and the brand
VR & AR benefits for Retail
Maybe you didn’t know that:
- According to a study by Retail Perceptions, 61% of shoppers prefer stores that offer AR experiences.
- More than 150,000+ stores already use AR
- AR can increase conversion rates by up to 40% by allowing customers to visualize products in their context, leading to more confident purchasing decisions.
- 70% of consumers who experienced AR in retail said they would be more likely to shop with the retailer again.
- H&M has piloted virtual mirrors in select stores, allowing customers to try on different outfits which has resulted in a 35% increase in customer engagement and a 15% boost in sales.
Virtual try-on
AR enable virtual try-ons for clothing, accessories, and makeup. Customers can see how products look on them without physically trying them on, enhancing convenience and reducing return rates. While online shopping, users can try out make-up, eyeglasses or other products using the AR application on their smartphones.
Virtual mirrors in your store
Virtual mirrors use AR to superimpose digital clothing or accessories onto a live video feed of the customer. This allows customers to see how different outfits look on them without physically trying them on. Virtual mirrors can also offer customization options, allowing customers to modify colors, patterns, and designs in real time. Virtual mirrors make shopping more interactive and enjoyable, significantly increasing customer engagement.
